AvantTrack is a UTM governance tool that stops messy tracking data before it happens. Define your utm_source, utm_medium, and utm_campaign naming conventions once, and every tracking link your team creates is automatically validated — across Instagram, TikTok, Shopify, Google Ads, and beyond.
14-day free trial. No credit card required.
Auto-fix applied. Casing standard 'lowercase' enforced. Link is ready to share.
And it's because the data is wrong — just because your team is spelling the same thing five different ways. Every variation is counted as a separate source, making your reports impossible to trust.
// How Google Analytics sees "Facebook" without rules:
4 out of 5 values are wrong. Your "Instagram" revenue is split across 5 rows in your report.
Set the exact track record. Tell AvantTrack exactly how you want your UTMs to look. For example: utm_source must be one of: instagram, tiktok, google, facebook. That's it.
Work happens in your tools instead of locking you. They use the Chrome extension, the clean one workplace link builder — it is impossible to type "IG" instead of "instagram".
It validates links in place as viewing ads with bad parameters raises red flags. It immediately yells at your automation or returns a temporary link for correct value attribution.
Because every link follows the same rules, your analytical data is perfectly consistent. You can finally stop writing email and filter campaign performance reports making you money.
"We run ads on three platforms to get a simple buyer journey but our UTMs are all over the place ('FB', 'fb-ads', 'facebook'). Our revenue dashboard is scattered, so we really have no idea what's making us money."
AvantTrack forces every link to hit your approved source names. Your analytics dashboard shows exactly one clean row per platform — no duplicates, no guesswork.
Define approved utm_source and medium lists, force lowercase values, fix known variants to a single approved format, and lock down your taxonomy completely.
Get instant warnings right in your workspace. Know immediately if a team member types in a wrong parameter value and prevent it from going live.
Agencies and large teams can create isolated workspaces for each client or brand. Keep rule sets separated and manage permissions securely.
Stop manual spreadsheet exports. Because every tracking link follows the same rules, your Google Analytics and Shopify reports are consistent from day one.
Start free for 14 days. No credit card required.
For solopreneurs and creators.
For teams who need to collaborate.
For managing multiple clients.
AvantTrack is launching soon. Join the waitlist and get early access, founding-member pricing, and a free UTM audit of your current campaigns.
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